The demand for natural and organic pet foods is on the rise, driven by pet owners' increasing awareness of their pets' health and well-being. In recent years, there has been a significant shift towards high-quality, natural ingredients in pet diets. Trends such as the growth of organic ingredients by 29.33% quarter-over-quarter and 14.79% year-over-year, combined with a positive consumer sentiment of 0.81, underscore this movement. Pet owners are becoming more discerning about the ingredients in their pets' food, seeking options that align with their own health-conscious lifestyles. This shift is also reflected in the case of Vivinicord Chews, a triple-action dental supplement developed by Accord Animal Health to enhance dogs' oral health using natural ingredients.
One of the driving forces behind this trend is the growing consumer demand for clean-label and transparently sourced pet food products. The market for natural and organic products is expected to exceed $300 billion in 2024, highlighting the lucrative potential for brands that prioritize sustainability and nutritional transparency. Companies like Ciranda, which supplies certified organic, non-GMO, and fair trade ingredients to top organic and natural brands, are setting new standards in the industry. As more pet owners prioritize their pets' health and wellness, the adoption of natural and organic pet foods is expected to continue rising, shaping the future of the pet food market in profound ways.
Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters