In the luxury market, touch has become an essential indicator of quality, driving a new trend towards tactile experiences. Materials such as rattan, leather, and suede are now at the forefront of luxury design across sectors like architecture, fashion, and home interiors. This shift towards tactility is fueled by consumers' desire for products that not only look good but also feel exceptional to the touch. The enthusiasm for this trend is evident, with a notable growth of 188% in luxurious touch fashion and accessories over the past 18 months, reflecting a significant change in consumer preferences.
Businesses are capitalizing on this trend by incorporating high-quality, tactile materials into their products. For instance, Mile's exclusive retail subscription platform offers luxury items at discounted prices, enhancing the tactile luxury experience for a broader audience. Similarly, sustainable fashion brand CAALO uses high-quality recycled fabrics that emphasize touch, providing non-gender-specific garments that transform to offer multiple looks. These examples highlight how the focus on tactile quality is redefining luxury, creating products that are both visually stunning and sensorially appealing.
Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters