The Rising Popularity of Botanical Ingredients in Health Products
In recent years, the health product industry has seen a significant shift towards natural and botanical ingredients. Driven by consumer demand for safer, more sustainable, and effective solutions, products like body oils have surged in popularity. For instance, body oil usage increased by 30% in Q1 2024 compared to Q1 2023, with key ingredients such as macadamia, neroli, and camellia leading the trend. Consumers, especially Gen Z and Millennials, are increasingly drawn to products that promise not only beauty but also holistic wellbeing, using natural, vegan, and botanical ingredients.
Health and beauty brands are responding to this demand by innovating with new product lines and formulations that emphasize natural ingredients. Herbal hair care products by Co Herbal, for instance, leverage herbs like basil and calendula, coupled with sustainable packaging, to appeal to environmentally-conscious consumers. Similarly, the Miracle Broth Collection by Shiko Beauty and Dr. ISHII uses fermented rice extract to combine traditional wisdom with modern scientific advancements, offering anti-aging and regenerative benefits. These examples reflect a broader industry trend where the fusion of nature and science creates products that resonate deeply with contemporary consumer values.
Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters
