Sessionable cocktails are swiftly rising in popularity among consumers who crave beverages with moderate alcohol content but rich flavor profiles. These drinks are designed to be enjoyed over longer periods without the intense effects of high-ABV cocktails. This trend is fueled by the desire for socialization while maintaining composure and comfort, making sessionable cocktails a favorite at gatherings. Industry data shows an 8.97% annual increase in interest, with future growth projected at 1.72%. Notable successes include Kylie Jenner's Sprinter, which sold 140,000 cases in its inaugural month by offering a fruit-forward, low-ABV drink that appealed to its audience.
Brands are innovating with new flavors to meet demand. Mixly Cocktail Co. has introduced all-natural Italian-flavored mixers that combine fresh ingredients without preservatives, offering an authentic yet light experience. Cool Sips' customizable dirty drinks let consumers create perfect low-ABV concoctions, enhancing their drinking experience with creative options. Themed cocktails and parties are also resurging, showcasing the versatility and appeal of sessionable drinks in social settings. As the trend evolves, expect more creative, health-conscious offerings to cater to modern consumers.
Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters